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'Pieta' Gains Momentum at Box Office After Venice Award

2012/09/24 | 407 views | Permalink | Source

Director Kim Ki-duk's "Pieta", which won the best film award at this year's Venice Film Festival, is about to hit the 500,000 mark in terms of the number of viewers it has attracted.

Due to its relatively low production cost of W850 million (US$1=W1,119), the movie's producers already broke even when the audience hit 300,000.

According to the Korean Film Council, since its release on Sept. 6, the movie had attracted 483,123 people as of Saturday. It also drew 27,371 viewers that day alone to rank fifth in the daily box office charts, despite it only having a limited release at local theaters.

On the daily chart, "Masquerade" starring Lee Byung-hun took the No. 1 spot on Saturday, followed by "Spy" which hit the theaters on Thursday. "Masquerade" has drawn some 2.8 million viewers in just over a week since its release.

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