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2019 Proves JTBC as Drama Kingdom

2019/11/06 | Permalink | Source

JTBC dramas showed strength in the year 2019, starting with"SKY Castle", which is famous for the line "Can you handle it?" and caused a sensation in the year 2019, as well as "Be Melodramatic", which targeted the 20-40 viewer age range.

According to surveys, "SKY Castle" is the Best Drama of 2019 with 64 votes, "The Light in Your Eyes" comes next with 38 votes and "Be Melodramatic" is last with 26 votes. What draws attention is that they are all jTBC dramas. JTBC has proved its reputation as the Drama Kingdom.

The jTBC Drama Headquarters told Joy News 24 that they are thankful to those who picked jTBC and watched its dramas. Despite other great dramas from other broadcasting stations, they are overwhelmed by the results and entirely thankful.

These results reflect the high trust the viewers have in jTBC. JTBC has been broadcasting dramas of solid quality and unique fun, therefore increasing the trust the viewers have in the station.

The jTBC DHQ says, "It's hard to predict the viewers' reactions in the process of making the drama, so we're always careful. Regardless of source and variety there is a bond within the company, to encourage diverse creators' diverse creativity. We have been able to form an identity not only thanks to the dramas with high viewing rates, but also thanks to dramas with other merits".

"SKY Castle", which was the most voted for, killed two birds with one stone by gaining high viewing percentage and popularity, causing a 'Castle syndrome'. In the SKY Castle where 0.1% of the rich live together, "SKY Castle" is a real-comic satirical drama that takes a close look at the gruesome desires of wives from wealthy families who want to raise their husbands as kings and their children as princes and princesses. It started off with 1%, but ended with 23%, and every episode created a famous line and scene. The drama created 'life characters' for the cast and even when the character Hye-na (Kim Bo-ra) died, there was an issue with the spoiler about the killer.

"SKY Castle" started weak, but ended with pride, and it's a rare case of a 'successful drama' in the drama industry, according to jTBC DHQ. "The intensity of the entrance exam war between children from the 0.1% of the rich, the solid scenario, the performance of the cast, and the unique atmospheric sensitivity of the drama helped to create intense immersion. The desire that everyone has to a certain extent also matched with the adult female viewers".

"As for the Drama Headquarters, the high viewer ratings that no one expected gave a boost of confidence and inspiration for a new project, but on the other hand, the recorded ratings will not easily be exceeded for the time being, which also gives an opportunity for a new beginning".

"The Light in Your Eyes", which came in second place, is about a woman who loses all her time before she can use it up and a man who gives up all of his radiant moments and lives a lethargic life. It stars Han Ji-min, Kim Hye-ja, Nam Joo-hyuk, Ahn Nae-sang and Lee Jung-eun. Their perfect performance in the drama earned it the title 'an unforgettable drama' and Kim Hye-ja was chosen the 'Best Drama Actress of 2019'.

JTBC DHQ commented, "The immersion for Kim Hye-ja's role was touching on its own. From the way she spoke as a woman in her 20s to an Alzheimer's patient in her 80s, the efforts she put into acting her whole life were reflected through this drama".

"Be Melodramatic", which came in 3rd place, stayed in the 1% ratings range the whole time, but it reflected PD Lee Byeong-heon-I's unique characteristics and the outstanding performance of the actors. The viewers absolutely loved the drama and even demanded the production of a second season. Even the cast members expressed that they wanted a second season. It was a chance to realize that viewing percentage isn't everything. The jTBC DHQ said, "We were quite surprised at the response we got. We feel the 'world of their own' displayed by the PD, the writer and the cast was realistic, lovely and even hopeful. However, being responsible for everything that goes on here, we cannot help but admit that we haven't been able to gain the support of the viewers. In the next opportunity, we will think of various ideas to make things more fun".

The criteria and goal of creating quality content by jTBC Drama Headquarters, which achieved good results in the year of 2019, is to first put priority on the trust and support of viewers. Second is the high-quality scripts and respecting the passion of the creators. Third is the colorful fun. "There are dramas with diverse material and genres planned for 2020", jTBC DHQ says. "Criticism from the viewers helps us grow, although slowly. We will make efforts to implement new imagination and creativity in the future".

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