The American division of Toyota Motors chose Lee Min-ho to model in their new Camry advertisements.
Toyota Motors targets the Asian middle class in America and advertises the new Camry using the Hallyu wave, with Lee Min-ho as the model.
The new Camry advertisements can be seen through the Toyota website: www.toyota.com/oneandonly. The new Camry will be released in Korea at the beginning of next year.
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"American Toyota chooses Lee Min-ho as the 'new Camry' model"
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