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"April Snow" sets precedent in Chinese theaters

2005/10/31 Source

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The movie "April Snow", starring actor Bae Yong-joon, will be shown in China with Chinese subtitles at the enthusiastic request of the actor's Chinese fans.

The movie's investor and distributor Showeast said the Chinese distributor of "April Snow" will show the movie with Chinese subtitles at selected theaters. The decision not to dub the movie into Chinese was made because the actor's Chinese fans flooded the firm with requests to allow them to hear Bae's original voice.

"That is quite unprecedented in China, where even Hollywood movies are dubbed into Chinese", said a person from Showeast.

Chinese audiences generally prefer to watch Hollywood and Asian movies that have been dubbed into Chinese. But "April Snow" will become the first foreign movie to be shown with subtitles, once again attesting to the skyrocketing popularity of Yonsama.

Showeast says it will show both the subtitled and dubbed versions of the movie so that audiences can watch the version they prefer. However, theaters showing the dubbed version will outnumber those showing the subtitled version, because the majority of Chinese viewers still prefer dubbed films.

"April Snow" will open in more than 20 Chinese cities on Nov. 11. Bae will soon visit Beijing for three days to promote the movie.

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