Girl's Generation Choi Soo-young is working to raise awareness for the blind.
She is planning to donate all sales profit from 'Beaming Affect', her popup store in Lotte Department Stores.
Choi Soo-young is a champion of a movement for the blind founded by her father who suffers from retinitis pigmentosa and even starred in an educational drama called "Perfect Sense" for free. She is also the promotional ambassador for a pan-national awareness for the blind campaign.
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"Choi Soo-young Raises Awareness and Donations for the Blind "
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