CJ-JYP-KEYEAST drama "Dream High" to air in January 2011

Published on 2010/08/13 | Source

Hallyu star Bae Yong-joon and CEO and founder of JYPE J.Y. Park [KEYEAST/JYPE]

Musical TV series "Dream High", being produced jointly by cable unit CJ Media and major talenthouses JYP Entertainment (JYPE) and KEYEAST, will premiere early next year.

A press release from KEYEAST yesterday confirmed that "Dream High" has been set to air on public network KBS starting January 2011.

The three companies had signed a memorandum of understand (MOU) in April, agreeing to establish a production company called Holym to create the upcoming series.

Top Korean star Bae Yong-joon, KEYEAST's major shareholder, will take part in the planning and production of the show, while famed producer J.Y. Park, also the founder and CEO of JYPE, is slated to arrange and produce the music and choreography for the musical numbers.

"Dream High" is about the dreams of students who attend a performing arts school with the storyline to be relayed through song and dance.

KEYEAST works in various aspects of the entertainment industry such as managing celebrities, licensing, planning and producing visual contents and investments.

They manage some of the biggest names in Korea including Bae, Lee Na-young and most recently signed with SS501 member Kim Hyun-joong.

JYPE represents focuses its businesses on music production, new artist recruitment, training and management.

Popular K-pop artists including the Wonder Girls, 2PM and new girl group miss A have been discovered and trained by the company.