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Culture Ministry, KOCCA Pledge 10 Bil. Won to Export Cultural Content

2006/03/24 Source

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The Ministry of Culture and Tourism and the Korea Culture & Content Agency (KOCCA) will release a comprehensive plan for 2006 to support domestic cultural content providers in their advance overseas.

A "presentation on the support for the export of cultural content" will be held at the Seminar Room on the first floor of the KOCCA building in Yeoksam-dong, Seoul on Mar. 24 at 2:00 p.m. A comprehensive plan will be disclosed for the support of exporting cultural content in all genres, such as music, comics, animation, film characters, mobile contents, and edutainment.

A total amount of 10 billion won will be provided for 32 projects in six categories for the expansion of the export markets or development of new markets this year. Last year, such support was focused on individual projects. But this year, the support will be given to the providers of cultural content.

Ahn Suk-joon, chief of the KOCCA's Export Support Team, said, "Until last year, we focused on supporting the export of promising projects. But this year, we will put the emphasis on promising enterprises, giving them comprehensive support for their production of programs, training of personnel, and exports of products".

Such support will be given to a total of six categories: support for the production of programs in the country and laying the foundation for exports; support for overseas marketing activities; establishment of domestic and overseas networks and galvanization of exchange; support for marketing activities via KOCCA's branches overseas; building an information infrastructure on overseas markets; and training of personnel to prepare them for promotional activities overseas.

More specifically, the KOCCA will support domestic enterprises in showcasing music programs overseas, hosting presentations on cultural contents, and carrying out PR activities for cultural programs overseas. The KOCCA will significantly strengthen the role of its overseas branches in the United States, China, Japan and Britain to promptly provide Korean enterprises with local information and help them in a substantial way by giving them legal advice.

"We have worked out a comprehensive plan to support, in as many sectors as possible, enterprises wishing to advance into overseas markets by finding out what they need in the first place", said a KOCCA official.

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