Only the best can be a model for a liquor brand. Song Joong-ki from "Descendants of the Sun" was chosen to model for a beer brand ad proved how popular he is. Song Hye-kyo who was already a top star since the year 2000 and even Jin Goo, have experience as a model for a liquor brand.
Back then, Song Hye-kyo was drinking Chungha in a Japanese bar. She tasted a shot of Chungha and smiled softly as a blue light appeared on her chest. The blue light then went from people to people which resembled connecting people. The bar became a lively place and Song Hye-kyo narrated, "Chungha's blue light lights up the city and a new story begins".
Song Hye-kyo was a star in 2004 for the KBS 2TV drama "Full House". Doosan Chungha chose her as its model. After the first release of Chungha in 1986, the company stopped using models for its ad in 1999 after Park Joo-mi, Lee Young-bum and others. Song Hye-kyo was the first in four years to model for Doosan Chungha again and the response was hot. Song Hye-kyo's unique purity drew the attention of those fans in their 20s and 30s and the brand's sophisticated advertisement was enough to win the hearts of women. Song Hye-kyo's clean and neat image was enough to maximize the concept of the image.
Precious Soju J, precious Song Hye-kyo.
The 'precious' J Soju broke the mould of a noisy and crowded drinking atmosphere with Song Hye-kyo. They created an ad that looked like a stylish fashion show. Song Hye-kyo appeared in the ad, sexy and stylish with her long hair bouncing behind her. The slim and longer designed Soju bottle was also a big hit.
Jinro had said, "Song Hye-kyo helped us to reflect the younger generations tastes in being cool and trendy while being stylish at the same time".
Lotte Soju previously stated, "Song Joong-ki fits the concept of being 'soft and fresh', making the drinking environment a fun and sound one. He also stands well with UEE which is why we decided to double cast them".
Jin Goo was a university student in the commercial. He had just admitted to school.
Jin Goo was a good student.
He went on vacation using the scholarship he got from school
He even had relationships with girls on campus
However, above all, Jin Goo loved the drinking sessions he had with his schoolmates
He expressed his joy of drinking with B-Boy steps
Jin Goo wore a cap tilted to the side and put himself to the music
Source : www.wowtv.co.kr/newsc...Copy & paste guideline for this article
"Do you remember? The "Descendants of the Sun" Soju models"
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