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Drama 'Stairway to Heaven' airs in 8 countries in Latin America

2005/09/10 Source

After conducting marketing activities in broadcasting stations in Latin America to open up a new market, the Support Center of Arirang TV (the Korea International Broadcasting Foundation) has decided to export SBS drama, 'Stairway to Heaven' to be aired in 8 countries, which are El Salvador, Peru, Columbia, Dominica, Panama, Mexico, Guatemala and Costa Rica, starting from October.

According to the Support Center of Arirang TV, since another drama, All In had been distributed for the first time in Eastern Europe, they have been concentrating on the Central and South American market, however, 'Star in my Heart', introduced in 1998 to this region, has been the only Korean drama entered so far.

To this end, it is regarded as another decisive momentum for Korean dramas and video contents to make inroads into Latin America and Eastern Europe beyond the Asian region.

Due to current oversupply of dramas throughout Latin America and Spain, programming among countries gets competitive, yet, terrestrial broadcasters of each countries showed great interests in 'Stairway to Heaven'.

Last January, distributors in South America monitored demo tape of best Korean programs selected with subtitled in English, so as to gain the results which programs are most preferred.


The Source : Koreacontent News Team

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