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Export of broadcasting content is on the rise in the first half of this year

2009/09/16 | 94 views | Permalink | Source

Despite recession, the amount of exports of broadcasting content in the first half of 2009 increased more than 50% from the same period of 2 years ago.
That's according to 'The 4th Issue of KOCCA FOCUS-The Current Status of Content on the Korean Wave of the First Half of 2009' recently published by Korea Creative Content Agency (KOCCA, President & CEO: Lee Jae-woong).

Exports of broadcasting content amounted to $79.245 million, imports to $20.783 million for the first half of 2009. This is an increase of 58.1% from the same period of 2007 with $50.12 million.
$74.706 million out of the total exports came from terrestrial networks. And cable TVs and independent production companies accounted for $4.539 million, 94% of the exports of terrestrial networks. As for imports, terrestrial networks represented $1.592million. And $19.191million came from cable TV, independent production companies, and distribution companies.

The average unit cost of a program by genre fell a little bit from $2808 in 2008 to $2357 in the first half of 2009. As for drama, it decreased from $3183 in 2008 to $2600 in the first half of this year. As for animation, it fell from $3264 to $1522. As for documentary, it increased from $1301 to $1402. This trend is related to recession of the world economy and Asia which is the major market of Korea's broadcasting content.

The current status of imports & exports of broadcasting content by country shows that Korea is still major importer of Japan's broadcasting content. Japan accounts for 63% ($33.062 million) out of the total exports followed by Taiwan with 12%, China 5%, and Hong Kong 4%.
As for imports, the US accounts for 83%, followed by Japan with 7% and the UK and China. Content that the US imports most frequently is films and dramas. As for Japan and China, it is drama. For the UK, it is documentary.

MIPTV held in Cannes in May and the survey on import & export of broadcasting content in the first half of 2009 show that buyers tend to purchase content at a low price due to the worldwide recession. However, content of quality is consistently traded in the market regardless of market condition.

Therefore, what is necessary is to develop quality content targeting the world's market and seek policies of selection and focus to nurture content for the Korean Wave, not policies for export increase.

The full text of 'KOCCA FOCUS' is available at Policy Lounge > FOCUS Bulletin Board.

The Source : KOCCA

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