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"Golden Time" starts off at 8.7%

2012/07/09 Source

New MBC drama "Golden Time" started off with a percentage lower than 10%.

According to AGB Nielsen Media Research on the 10th, the first episode of Golden Time on the 9th rated 8.7% which is 10.9% lower than the final episode of "Lights and Shadows" which ended on the 3rd.

This is 0.8% lower than the first episode of "Lights and Shadows" as well.

While "Lights and Shadows" managed to maintain first place starting halfway, "Golden Time" couldn't benefit from it and ended up being the last out of the three dramas aired at the same time.

SBS "THE CHASER - Drama" rated 17.9% and KBS 2TV "Big" rated 9.2%.

The reason why "Golden Time" and "Lights and Shadows" are so far apart is because of the different genres. It was tough for "Golden Time" to captivate the 4~50s age range which were the ones mostly making up the percentage for "Lights and Shadows". On the other hand, "THE CHASER - Drama", which is about revenge stole away the crowd from "Lights and Shadows" and ranked first place.

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