Government Pushes to Ban Ads for High-Calorie Food Products
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The government is rolling up its sleeves to protect the health of chlidren.
Foods high in calories and low in nutrition that can cause childhood obesity and other health problems could soon face sales and advertisement restrictions.
The plan calls for prohibiting sales of certain products at schools and banning TV advertisements of them from 5 to 9 p.m.
Advertising these products before and after programs for children would also not be allowed.
Snacks of over 200 calories per serving that lack protein or nutritious ingredients such as nuts would be subject to the regulations.
And snacks that do contain protein or nuts but are over 400 calories per serving would face the same restrictions.
In the case of meal substitutes such as cups of noodles products that have more than 600 milligrams of sodium and, at the same time, are over 500 calories per serving are included in the government proposal.
And meal substitutes that have less than 600 milligrams of sodium but are over one thousand calories would be restricted as well.
[Interview : Lee Jaeyong, Director Ministry for Health, Welfare & Family Affairs]
"We expect the food industry will make more nutritionally balanced products, and by seeing fewer TV advertisements, children will buy fewer unhealthy foods".
Strong opposition from the food industry is expected since more than 20 percent of foods and snacks popular among children would be subject to the rules.
The proposal must first meet the approval of the National Assembly before taking effect.
Jang Souie, Arirang News.
Foods high in calories and low in nutrition that can cause childhood obesity and other health problems could soon face sales and advertisement restrictions.
The plan calls for prohibiting sales of certain products at schools and banning TV advertisements of them from 5 to 9 p.m.
Advertising these products before and after programs for children would also not be allowed.
Snacks of over 200 calories per serving that lack protein or nutritious ingredients such as nuts would be subject to the regulations.
And snacks that do contain protein or nuts but are over 400 calories per serving would face the same restrictions.
In the case of meal substitutes such as cups of noodles products that have more than 600 milligrams of sodium and, at the same time, are over 500 calories per serving are included in the government proposal.
And meal substitutes that have less than 600 milligrams of sodium but are over one thousand calories would be restricted as well.
[Interview : Lee Jaeyong, Director Ministry for Health, Welfare & Family Affairs]
"We expect the food industry will make more nutritionally balanced products, and by seeing fewer TV advertisements, children will buy fewer unhealthy foods".
Strong opposition from the food industry is expected since more than 20 percent of foods and snacks popular among children would be subject to the rules.
The proposal must first meet the approval of the National Assembly before taking effect.
Jang Souie, Arirang News.
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