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Hallyu Expo, Dong Bang Shin Ki

2007/08/15 | 201 views | Permalink | Source

The 'FACE in Japan Premium Event' was held at the Tokyo Dome in Japan on the 14th as part of the Hallyu Expo. The event featured Lee Dong-gun, Uhm Tae-woong, Ha Ji-won, Jo Hyun-jae, and other actors along with performances by Kangta, Dong Bang Shin Ki, Big Mama, and others.

The most popular star of the event was Dong Bang Shin Ki. When the screen featured 'Tohoshinki' for the last performance, the quiet audience all stood up and cheered. Red glow sticks representing the group rose from the crowd as well.

After the performance, Dong Bang Shin Ki commented, "We held a performance in Budokan in June, and this is our first after ranking first on the Oricon charts on the 1st. We though they would all be fans of the other popular actors and actresses but were surprised they were our fans".

The crowd's response reflected the rising popularity and growth of Dong Ban Shin Ki in Japan. Their recent single 'Summer' ranked first on the Oricon Daily Chart and second on the weekly chart.

Their success can be contributed to the localization through Avex. The members used their fluent Japanese on stage and sang 'Summer Dream', 'O-Jung.Ban.Hab' and other songs in Japanese, contrasting to other stars.

A personnel who participated in the Hallyu Expo event commented, "I was surprised and happy to see Dong Bang Shin Ki's poster on a department store building in the center of Shibuya. It is a moving experience to see photos of Korean stars in central areas of Tokyo".

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