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[HanCinema's Box Office Review] 2013.07.05 ~ 2013.07.07

2013/07/08 | 1664 views | Permalink

It is a shift from brain-dead to brilliant as Marc Forster's "World War Z" reluctantly relinquishes the crown to the local action drama "Cold Eyes". After two weeks at the top Forster's zombie epic was convincingly outvoted by this new Korean release that burst out the gates with 1.3 million admissions. Released on the third, "Cold Eyes" is the product of directors Cho Ui-seok ("Make It Big" and "The World of Silence") and cinematographer Kim Byeong-seo (directorial debut).

Starring Sol Kyung-gu, Jung Woo-sung, and Han Hyo-joo, "Cold Eyes" follows two highly observant and intelligent members of the Korean Police Forces Special Crime Unit (SCU). Chief Hwang and his newly appointed Yoon-joo must pull together if they are to stop James, the cold-hearted leader of a criminal organisation who continues to evade their nets. It is a battle of the brains that captured over 50% of the weekend's haul, displacing Brad Pitt's latest by more than 700,000. Do not feel too bad though, "World War Z" came in second with 630,626 and advances its total admissions count in Korea to 4.2 million.

"World War Z" now stands as the sixth highest grossing film released in Korean this year, and second in the list of foreign features. The film is now encroaching on Park Hoon-jung's "The New World" (4.6M) but will not be challenging the highest grossing foreign film of the year: "Iron Man 3" (9M). "World War Z" has enjoyed two consecutive weeks at the top, narrowly outplaying Jang Cheol-soo's latest film "Secretly and Greatly" and then "Killer Toon" last week.

Comparatively this weekend's sales were very top-heavy, with the top two films constituting 74.4% of all tickets sales. Add this week's third place finisher to that equation (Gore Verbinski 's "The Lone Ranger") and it creeps up to 82%. The prestigious power of it being a Bruckheimer film wasn't enough for "The Lone Ranger" to enter the charts any higher than third. This western vigilante film claimed just 207,891 (7.69%) across 400 screens, outperforming last week's number two, "Killer Toon", by the slim margin of just 15,000 admissions.

Kim Yong-gyun's "Killer Toon" managed to find 390,723 last weekend, but its opening effort wasn't followed-up here as Kim's summer horror saw its numbers sliced in half. "Killer Toon" claimed 192,437 (6.9%), advancing its total admissions count to 871,209. The only other Korean film to crack the top ten was Jang Cheol-soo's "Secretly and Greatly" which came in at number five with 111,394 to its name. Cheol-soo was the cinematic mind behind the grizzly "Bedevilled", but has found a more commercial formula and stars in "Secretly and Greatly" as it approaches 7 million admissions in its fifth week.

Roland Emmerich's "White House Down" fell three places to settle at sixth, the U.S. action flick added just 66,543 to bring its new total admissions count to 529,897. "The Man of Steel", "Jurassic Park" (3D), and "The Croods" mopped-up 34,688 admissions between themselves and were all outdone by the Chinese martial arts animation "The Adventures of Jinbao" (39,609).

Korean Box Office - Admissions for the Weekend 2013.07.05 - 2013.07.07 (www.kobis.or.kr)

# Films Release date Week-end Total
1 "Cold Eyes" (감시자들) 2013/07/03 1 348 649 1 784 160
2 "World War Z"   630 626 4 277 817
3 "The Lone Ranger"   207 891 251 777
4 "Killer Toon" (더 웹툰: 예고 살인) 2013/06/27 192 437 871 205
5 "Secretly and Greatly" (은밀하게 위대하게) 2013/06/05 111 394 6 855 560
6 "White House Down"   66 543 529 897
7 "The Adventures of Jinbao" (大兵金寶歷險記)   39 609 40 639
8 "Man of Steel"   15 620 2 174 542
9 "Jurassic Park 3D"   10 203 40 102
10 "The Croods"   8 863 926 525
Korean movies only  
  "48m" (48m) 2013/07/04 3 193 4 068
  "On the Road" (길위에서) 2013/05/23 2 164 27 918
  "Miracle in Cell No.7" (7번방의 선물) 2013/01/23 1 626 12 810 168
  "Jiseul" (지슬 - 끝나지 않은 세월2) 2013/03/21 857 143 222
  "Doctor" (닥터) 2013/06/20 852 67 812
  "Cheer Up, Mr. Lee" (힘내세요, 병헌씨) 2013/06/27 520 2 359
  "A Wedding Invitation" (이별계약, 分手合約)   500 17 222
  "The Beans" (콩가네) 2013/07/11 263 263
  "Born to Sing" (전국노래자랑) 2013/05/01 248 978 037
  "Montage" (몽타주) 2013/05/16 164 2 095 212

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