"Ashfall" looks to top the South Korean box office for its opening weekend, as expected. Before the movie officially started airing on the morning of September 19th, it held 51% of reservations and had already guaranteed over two hundred seventy thousand admissions by that metric alone.
However, "Ashfall" has not benefited from the massive overperformance that has accompanied the releases of most major hits this year. The relatively low budget film "Start-Up", for example, had 12.4% of admissions and over sixty thousand guaranteed admissions, while the children's animated movie "The Haunted House: Sky Goblin, The Great Jormungandr" had 9.9% and over fifty thousand guaranteed admissions.
"Ashfall" has also lost some ground over the day in the face of poor ratings on the Internet from dissatisfied filmgoers. It also faces stiff competition over Christmas weekend from an upcoming Hollywood musical, a genre which has done exceptionally well at the South Korean box office.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Ashfall" Tops Reservations"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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