While Ji Chang-wook stumbled in his comeback drama with last year's "Please Melt Me", the actor still enjoys powerful name recognition at home and abroad. So it is that his next project, the convenience store themed romantic comedy "Backstreet Rookie" will be available to international audiences at about the same time as it will be available domestically.
Part of the boost for "Backstreet Rookie" is due to Ji Chang-wook's status as a global model for Calvin Klein. That status, along with contracts in the Phillipines, Hong Kong, and Singapore give Ji Chang-wook a strong social media platform and presence that has generated significant hype for any acting work that he takes on.
So it is that "Backstreet Rookie" has been confirmed for Internet distribution through various platforms, with iQIYI holding most of the individual markets. In term of larger markets, however, "Backstreet Rookie" will be distributed in Japan through U-NEXT and in China via julaitv.cn. It's fully expected that with such strong international distribution "Backstreet Rookie" will prove an overall success even if the drama's ratings in South Korea are poor.
Ji Chang-wook has inspired loyalty among fans through diverse acting performances from action series like "Healer" to romantic comedies like "Suspicious Partner". "Backstreet Rookie" will prove more offbeat though, with Ji Chang-wook playing a somewhat pathetic convenience store employee. Though a departure from his roles playing more generally confident intense characters, that very uniqueness of concept is at least part of why Ji Chang-wook's fans are expected to show keen interest in the project.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] "Backstreet Rookie" to Simulcast in Overseas Markets"
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