With "Steel Rain 2: Summit" passing the million viewer milestone in its first weekend and "Peninsula" passing the three million viewer milestone in that same period of time, the South Korean film industry has proven itself to be very alive in spite of the COVID-19 slowdown. Nevertheless, for such hotly hyped movies in the high movie season, these numbers are disappointing. Only the COVID-19 backdrop makes them seem impressive.
Questions remain, however, over whether the less than stellar numbers necessarily have that much to do with COVID-19 compared to the movies themselves. "Peninsula" and "Steel Rain 2: Summit" are both sequels, and as is typically the case for sequels, underperformed their precedessors "Train to Busan" and "Steel Rain". The reliability of either movie as a true tentpole is unknown, as the South Korean film market does not normally indulge in direct sequels.
Both, in any event, are relying more heavily on their newness than anything else. The past weekend saw over 1.07 million total admissions compared to over 760,000 the previous weekend, which had no new releases. Direct July comparison figures are also worrisome, with July 2020 only having 5.61 million admissions compared to 24.78 million admissions in July 2019. Although, naturally, the improvement from June 2020's 3.86 million admissions is still indisputable.
Ultimately the August 5th release of "Deliver Us From Evil" will be the single biggest proving ground for the industry. The only original blockbuster of the year, it's also the first appearance of box office draw Hwang Jung-min since "The Spy Gone North" in 2018. The action movie also brings him back together with his "The New World" co-star Lee Jung-jae, with whom he had legendary chemistry.
"Deliver Us From Evil" is already competitive with "Peninsula" and "Steel Rain 2: Summit" in online reservations in spite of its release still being two days away. How long this strong early performance will persist when the movie is actually released, however, is impossible to say.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Blockbusters Persist But Have Yet to Excel at South Korean Box Office"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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