On January 6th the CJ ENM production company Bon Factory announced that they would be collaborating with the Hollywood content company Endeavor Content. The news follows CJ ENM's acquisition of Bon Factory last year, which was justified so as to improve the competitiveness of CJ ENM in the global marketplace. The purpose of the deal is to combine the know-how and networking of Endeavor with Bon Factory's intellectual properties.
AdvertisementAmong the projects Bon Factory has produced include "You're Beautiful", "Master's Sun", "She Was Pretty", "Live Up to Your Name", "What's Wrong With Secretary Kim", "Encounter", and most recently "True Beauty". In recent years especially, Bon Factory dramas have proven popular exports, with the rights for the last three dramas mentioned being sold to over a hundred countries. Representatives from both companies were optimistic about their potential for collaboration.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Bon Factory Announces Partnership With Endeavor Contents"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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