[HanCinema's News] "Business Proposal" Webtoon Surges to the Top of Kakao Rankings

According to new figures released by Kakao entertainment, the original webtoon version of "Business Proposal" is surging on the tech company's streaming platform. "Business Proposal" has been the number one Monday webtoon there for the past two weeks. Additionally, views for the web novel version of the story have also increased tenfold. The popularity is almost certainly thanks to the airing of the "Business Proposal" television drama, which started this past February 28th.

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The web novel and the webtoon also hold the top two overall spots for viewed stories on Kakao. The webtoon is also now in the second place spot for all romantic comics ever released on Kakao's platform. The "Business Proposal" drama itself has also shown decent popularity, with ratings of 7.2% in its first episode rising to 8.4% in the second episode. "Business Proposal" has been especially popular with the 20-49 age demographic, which is considered the most valuable by advertisers.

With over 450 million views on all platforms worldwide, the "Business Proposal" brand has clearly made itself a force to be reckoned with. The powerful synergy with other versions of the story also tells a critical story in why the drama was developed to begin with. The potential financial dividends of "Business Proposal" are reverberating far beyond the television adaptation itself. The "Business Proposal" drama is available to watch worldwide on Netflix.

Written by William Schwartz

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"Business Proposal" is directed by Park Seon-ho-I, written by Han Seol-hee, Hong Bo-hee, and features Ahn Hyo-seop, Kim Sejeong, Kim Min-kyu, Seol In-ah, Lee Deok-hwa, Kim Hyun-sook. Broadcasting information in Korea: 2022/02/28~Now airing, Mon, Tue 22:00 on SBS.