While many celebrities have made headlines for donating their personal wealth to help purchase medical supplies, some celebrities have taken a different approach to COVID-19 relief. Rain, Won Bin, and Lee Na-young, among others, have been cutting down the rent in buildings they own.
This is not a celebrity specific initiative, but rather tied to a broader movement among landlords to recognize the difficulties many tenants have in paying their rent given the current health restrictions. The terms landlords in the movement have accepted is to cut in half the rent required for the first six months of the year and to also put a hold on any legal action against tenants until 2021.
But these actions aren't necessarily being performed out of noble societal interest. Landlords have long faced criticism in South Korea and elsewhere for exploiting tenants and creating a poor housing situation. For some landowners to voluntarily agree to terms like this is an obvious hedge against the prospect that the government may take more radical action against them for attempting to exploit a national health crisis for personal gain.
The risk is especially acute given that parliamentary elections will take place on April 15th. Various tax benefits are also likely influencing landlord behavior here. All of these factors serve to explain why celebrities such as Rain, Won Bin, and Lee Na-young have tried to avoid calling attention to their actions as landlords during the crisis.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] Celebrity Landlords Cut Rent During COVID-19 Crisis"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[HanCinema's News] Lee Shin-young Set for First Leading Role in "How to Buy a Friend"
On March 27th Forest Entertainment posted a photo of Lee Shin-young on their Instagram account. Th,...More
[HanCinema's News] Lee Min-jung Returns to Weekend Dramas With "Once Again"
While Lee Min-jung is most often remembered as being the wife of major star Lee Byung-hun, the act,...More
[Photos + Videos] New Stills and First Teaser Added for the Upcoming Korean Drama "Fix You"
New stills and first teaser added for the upcoming Korean drama "Fix You",...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.