By William Schwartz on 2021/01/21 at 17:48 PST2021/01/21
The microbium beauty brand The Ronettes recently selected Choi Sung-hee as their brand model. The Ronettes beauty brand is named after the sixties American R&B music group of the same name, which were reknowned for their distinctive visual style. In a statement, Choi Sung-hee stated that she would be focused on commercial work for The Ronettes this year in order to raise money for charitable contributions for disadvantaged communities.
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A person connected with The Ronettes stated that Choi Sung-hee was selected for the position on the basis of her image being a fit for worldwide marketing, as the beauty brand hopes to expand internationally this year. The move follows Choi Sung-hee having spent most of 2019 focusing on stage plays, action which she was forced to halt due to COVID-19. Choi Sung-hee last appeared on screen in "Female War: Doggie's Uprising" back in 2016, where she played the leading role.Written by William Schwartz
William SchwartzStaff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Choi Sung-hee Selected as First Brand Model for the Ronettes"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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