Though a major trendsetter in previous years, tvN has struggled to create much buzz with its projects this year. Though the cable company has been broadcasting a wide number of genres, most of them have met with relatively little interest from audiences, the main standout success being "Hotel Del Luna".
There have been some moderate successes at the network, like "Designated Survivor: 60 Days" and "The Crowned Clown". But even "Arthdal Chronicles", the network's main flagship project, posted below projections. Other dramas which seemed to have strong concepts and stars, from "Abyss" to "Melting Me Softly" to "Her Private Life" to "When the Devil Calls Your Name", struggled to find an audience.
It's in this context that tvN's final dramas of the year, "Crash Landing on You" and "Black Dog", are coming under scrutiny. While "Crash Landing on You" has the powerful pairing of Son Ye-jin and Hyun Bin, similar star power did not do much for "Her Private Life". "Black Dog", with its offbeat concept of a realistic look at the lives of teachers, has the benefit of low expectations, its failure too could prove fatal to tvN's current diverse strategy.
However, persons related to tvN have stated that the company is less concerned about ratings as it is about secondary distribution. Supposedly, their strategy has been more effective in that regard, and granted the network valuable data when it comes to analyzing current popular trends. "Crash Landing on You" and "Black Dog" could prove to be proof of concept in that regard. So far reactions to the marketing of these dramas have been positive.
Written by William Schwartz
"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Nam Kyung-eup, Park Hyoung-soo. Broadcasting information in Korea: 2019/12/14~Upcoming, Sat, Sun 21:00 on tvN.
"Black Dog" is directed by Hwang Joon-hyeok, written by Park Joo-yun, and features Seo Hyun-jin, Ra Mi-ran, Ha Joon, Tae In-ho, Lee Hang-na, Kim Jung-young. Broadcasting information in Korea: 2019/12/16~Upcoming, Mon, Tue 21:30 on tvN.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] "Crash Landing on You" and "Black Dog" Last Hopes for Disappointing Year at TvN"
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