Even following its end last February "Crash Landing on You" has shown surprising resilience in the international Netflix charts. As of May 18th, "Crash Landing on You" has now led the Japanese Netflix charts for dramas for three straight weeks while also having a notewrothy presence in other countries as well.
Because COVID-19 has put a damper on new drama productions, existing content on Netflix has been gaining a second wind. "Crash Landing on You" has the unusual strength of being able to pull from a wide variety of demographics. The 40-50 demographic for example, are old enough to remember the prior Korean Wave and willing to give "Crash Landing on You" a chance for that reason. Meanwhile, teenage viewers who are curious about North Korea are intrigued by the concept.
"Crash Landing on You" has also benefited from apparently random references on Japanese variety shows, where various Japanese entertainers find the drama's more distinctive qualities to be worthy discussion material. While Japan has the best international performance for "Crash Landing on You" the drama is also charting on the top ten lists in the Phillipines, Taiwan, and Thailand.
Written by William Schwartz
"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Kim Sun-young, Kim Jung-nan. Broadcasting information in Korea: 2019/12/14~2020/02/16, Sat, Sun 21:00 on tvN.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Crash Landing on You" Leads Netflix Dramas in Japan for Third Straight Week"
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