"Crazy Romance" entered the South Korean box office with modest expectations, as was to be expected with a romantic comedy from a first time director opening against a major Hollywood superhero film. But after the movie's surprise million admissions weekend sales, international rights quickly became a hot commodity.
Distributers from twenty two markets now hold rights to screen the film, including Australia, New Zealand, Singapore, Malaysia, Vietnam, Taiwan, the Phillipines, Hong Kong, Macao, and Cambodia. International airlines have also acquired the rights to screen "Crazy Romance" during flights, and the prospect of the movie being remade elsewhere in the Asian market also seems likely.
A person relevant to one such buyer, Purple Plan, has described the movie's appeal as centering around its nontraditional love story. Indeed, quite a few of the movie's elements revolve around office life, a generally untouched element in romantic films. More significantly, the lead character played by Gong Hyo-jin specifically eschews the idea of marriage and does not appear to have changed her mind on the concept by the film's end.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] "Crazy Romance" Rights Sold to Twenty Two Countries"
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