"Deliver Us From Evil" has had the most promising start yet for a new movie screening in the South Korean market post COVID-19, posting admissions over 2 million viewers following its opening weekend. This is comparable to the 1.8 million viewer opening for "Peninsula", albeit with a few metrics likely tilting long term sales in the favor of "Deliver Us From Evil".
"Peninsula" actually had a slightly better opening day compared to "Deliver Us From Evil", with the former earning over 350k viewers compared to 240k for "Deliver Us From Evil". But "Deliver Us From Evil" has done better on individual weekend days, with daily numbers of around 560k comparing to 510k numbers for "Peninsula".
The difference suggests that "Deliver Us From Evil" is benefiting from better personal recommendations than "Peninsula" did, a fact seemingly confirmed by "Deliver Us From Evil" gaining stronger online ratings from viewers compared to "Peninsula". However, "Deliver Us From Evil" still does not have particularly good ratings, and at present does not seem likely to break the current box office record this year established by "The Man Standing Next".
This has once again left COVID-19's influence on the South Korean film market ambiguous. All that's known for sure is that "Peninsula" and "Deliver Us From Evil" represent significant improvements over other post COVID-19 film releases as well as most mainstream movies released this year prior before COVID-19 broke out. Next week will see the release of "OK! MADAM", a comedy film likely to be more reliant on personal recommendations than anything else seen so far this summer.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Deliver Us From Evil" Breaks 2 Million Viewers in First Weekend"
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