On July 27th the Korean Film Council released the final figures for the weekend defined from July 24th to July 26th. During that time 761,077 viewers came out to the cineplexes. This is down nearly half relative to the previous week, July 17th to July 19th, when admissions totaled 1,325,766 persons.
There is no giant mystery as to how this happened. The overall box office figures coincide neatly with those of the recent zombie "Peninsula" which faced a similar hard drop in its second weekend. "Peninsula" held 80.8% of the screens and 78.2% of the viewers in South Korea, as the weekend held no major new releases. Consequently, "Peninsula" managed a cumulative total of 2,862,895 viewers following its second weekend.
While it's tempting to blame the laggard performance on COVID-19 scaring people away from the movie theaters past box office trends show similar outcomes when a movie is ambivalently received by South Korean audiences. It is conceivable, however, that second run audiences are more picky in a pandemic than they were prior to the COVID-19 epidemic. This week, "Steel Rain 2: Summit" will offer another test as to what extent the South Korean film industry has truly recovered.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Domestic Box Office Halved Compared to Previous Weekend"
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