While the obvious winner of the summer blockbuster season, "Exit - Movie" has nonetheless stalled out after a very strong opening. This may mark the first time in six years that the South Korean film domestic market has gone through the summer season without a ten million viewer megahit.
Ever since "The Admiral: Roaring Currents" set the all-time record for best-performing film in the South Korean market in the summer of 2014, the presence of at least one high performing blockbuster in that timeframe has been taken for granted. 2015 had "Veteran", 2016 had "The Assassination", 2017 had "Train to Busan" and "A Taxi Driver", and 2018 had "Along With the Gods: The Last 49 Days". All of these movies had at least eleven million admissions.
"Exit - Movie" might, if it's lucky, limp into ten million viewers over the next few weeks. "Parasite" accomplished that feat earlier this year, but it did not have to deal with the strong competition of a Chuseok weekend, the next day for releases. Overall, South Korean film is doing quite well this year, especially compared to foreign imports, but the effect is more spread out across a wider selection of movies than past years that were dominated by major individual titles.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Exit - Movie" Struggling to Hit Ten Million Viewer Mark"
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