[HanCinema's News] "FAILing in Love" Rights Sold to the Japanese Market
By William Schwartz | Published on
On November 5th, only a week after its initial release, the rights to the currently airing webdrama "FAILing in Love" have been sold to the Japanese market. The news follows confirmation by the broadcast network MBC of the drama's positive metrics, which were determined when the webdrama began airing on television last Friday night.
"FAILing in Love" stars Son Sang-yeon, Yang Hye-ji, Shin Yun-seob, and Jo Ki-sung as teenagers eager to get into romantic relationships, but going about this goal in a fairly clumsy way. The webdrama's pseudo-pedagogical tone has been one of high appeal in recent dramas of its kind, sparking a boom in production of webdramas aimed at a younger audience. The drama hit ratings of 1.3% in its first airing on MBC - which were strong, considering the drama's post midnight timeslot.
Written by William Schwartz
"FAILing in Love" is directed by Heum, written by Lee Na-eun-I, and features Son Sang-yeon, Yang Hye-ji, Shin Yun-seob, Jo Ki-sung, Lee Seo-bin, Moon Woo-bin-I. Broadcasting information in Korea: 2019/10/28~Now airing, on MBC, NAVER tvcast, V Live, YouTube.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.