Clio Cosmetics recently announced that they were selecting Go Min-si of "Sweet Home" as their newest model. Alongside the new announcement, Clio Cosmetics also released several images giving an indication as to how the beauty brand intended to use her to promote their product. The focus on facial shots suggests an emphasis on self-confidence, which is appropriate given that in "Sweet Home" Go Min-si depicts a character who knows how to take care of herself even in a post-apocalyptic situation.
AdvertisementGo Min-si is also expected to show similar energy in the upcoming "Youth of May" although that drama deals with the real life Gwangju Democratization Movement rather than supernatural entities. A representative from Clio Cosmetics described Go Min-si as the hottest rising star of South Korean entertainment. Go Min-si's overwhelming visage in particular was cited as a reason for this, with Clio Cosmetics hoping to make good on the relevant synergy.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Go Min-si Signed on as Model for Clio Cosmetics"
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