On September 10th Korea Real Estate Investment and Trust announced that Yoo Joon-sang and Hong Eun-hee would be their new advertising representitives. The two are a real life couple who have been married for seventeen years and have two children together.
The seemingly unusual choice of models can be explained by KOREIT's relatively unusual brand. The main target audience for KOREIT's services are older couples who are considering buying a home. Yoo Joon-sang and Hong Eun-hee represent idealized images of prospective buyers. The apparent stability and strength of their marriage over a long period of time is also a strong contrast to other less such successful couples.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Husband and Wife Yoo Joon-sang and Hong Eun-hee Selected as New Models for KOREIT"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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