"Be Melodramatic" was one of the bigger disappointments in jTBC's slate last year. Despite being helmed by director Lee Byeong-heon-I of the popular record-setting comedy film "Extreme Job" from earlier in the year, "Be Melodramatic" struggled in terrestrial ratings, never exceeding 2% in ratings.
So it was surprising when a broadcast on March 31st revealed that "Be Melodramatic" is actually one of the more popular South Korean features on Netflix. According to the report, "Be Melodramatic" has been in the top ten highest watched South Korean features on the service ever since it began broadcasting on November 24th of last year.
Moreover, it has maintained this high position consistently, charting almost every single day. As recently as March 28th the drama was still in ninth place, only losing this position due to the arrival of new competition such as "Hospital Playlist". This has cemented "Be Melodramatic" as a strong case of a drama performing poorly on traditional metrics yet gaining new audiences in secondary markets, long after the behind-the-scenes drama of the original production has faded away.
Written by William Schwartz
"Be Melodramatic" is directed by Kim Hye-young-I, Lee Byeong-heon-I, written by Kim Young-young, Lee Byeong-heon-I, and features Chun Woo-hee, Jeon Yeo-bin, Han Ji-eun, Ahn Jae-hong, Gong Myung, Yoon Ji-on. Broadcasting information in Korea: 2019/08/09~2019/09/28, Fri, Sat 22:50 on jTBC.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] Interest in "Be Melodramatic" Surges on Netflix"
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