[HanCinema's News] "It's Okay to Not Be Okay" Leads on Many Non-standard Metrics
By William Schwartz | Published on
While "It's Okay to Not Be Okay" has had lackluster ratings ranging from 5-6% since its initial appearance, the drama has been a noteworthy example of defying standard terrestrial ratings with strong performances in non-traditional metrics. It has, for example, been rated as the most influential drama by the most recent CJ E&M Nielsen ratings, which covered social media activity from July 13th to July 19th. "It's Okay to Not Be Okay" also led this metric for the first four week after its premiere.
"It's Okay to Not Be Okay" has also done quite well on the Good Data Report, leading for the last six weeks and having its second straight hat trick this week with all three principle actors ranking in the top three spots for performers. Another report from Smart Media Rep has stated that from June 20th to July 26th clips from "It's Okay to Not Be Okay" have been viewed a total of sixty-nine million times. This ranked it as the best performing drama from this time period.
TIBUZZ is another social media tracking service that has confirmed on a weekly basis that "It's Okay to Not Be Okay" has provoked the most consistently broad degree of online reactions. Internationally, "It's Okay to Not Be Okay" has also charted frequently in individual Netflix popularity lists across various markets. The drama has also received high user ratings from foreign websites such as IMDB, showing broad worldwide appeal.
Even the weak local ratings of "It's Okay to Not Be Okay" are still strong comparatively speaking, as the drama has outperformed other dramas in this timeslot. This is also true for the 20-49 year old demographic which tvN considers to be the chief target for its brand. With only two weekends and four episodes to go, "It's Okay to Not Be Okay" is poised to leave a strong mark on the South Korean drama landscape. It airs on Saturday and Sundays at nine in the evening on tvN.
Written by William Schwartz
"It's Okay to Not Be Okay" is directed by Park Shin-woo, written by Jo Yong, and features Kim Soo-hyun, Seo Ye-ji, Oh Jung-se, Kang Ki-doong, Park Gyu-young, Kim Chang-wan. Broadcasting information in Korea: 2020/06/20~Now airing, Sat, Sun 21:10 on tvN.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.