The Japanese periodical ORICON NEWS recently ran a survey regarding the drama "Crash Landing on You", which has been popular on Netflix in Japan. The poll of 143 individuals showed that 132 of those individuals had a positive opinion of the drama. Interestingly, men were somewhat more likely to express a positive opinion than women, with their approval rating being 97.1% versus an average of 92.3%.
The survey took place over a long period of time. 25% of respondents answered during February and March. 40.2% of respondents answered during April and May. 34.8% of respondents were from June or after. As this was a voluntary poll, these results suggest that "Crash Landing on You" benefited from the COVID-19 crisis, since interest in the drama increased compared to its original premiere.
Word of mouth was also a likely factor, as "Crash Landing on You" did not receive much initial exposure in Japanese media. Elsewhere in the poll, 76.5% of respondents attributed their positive opinion of the drama to actors Hyun Bin and Son Ye-jin and the characters they were playing. 46.2% of respondents claimed that the conflict between North and South Korea interested them, while 40.2% were interested in the cultural differences shown between North and South Koreans.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Japanese Poll Sheds Light on Popularity of "Crash Landing on You""
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