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[HanCinema's News] Japanese Poll Sheds Light on Popularity of "Crash Landing on You"

2020/09/21

The Japanese periodical ORICON NEWS recently ran a survey regarding the drama "Crash Landing on You", which has been popular on Netflix in Japan. The poll of 143 individuals showed that 132 of those individuals had a positive opinion of the drama. Interestingly, men were somewhat more likely to express a positive opinion than women, with their approval rating being 97.1% versus an average of 92.3%.

The survey took place over a long period of time. 25% of respondents answered during February and March. 40.2% of respondents answered during April and May. 34.8% of respondents were from June or after. As this was a voluntary poll, these results suggest that "Crash Landing on You" benefited from the COVID-19 crisis, since interest in the drama increased compared to its original premiere.

Word of mouth was also a likely factor, as "Crash Landing on You" did not receive much initial exposure in Japanese media. Elsewhere in the poll, 76.5% of respondents attributed their positive opinion of the drama to actors Hyun Bin and Son Ye-jin and the characters they were playing. 46.2% of respondents claimed that the conflict between North and South Korea interested them, while 40.2% were interested in the cultural differences shown between North and South Koreans.

Written by William Schwartz

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Creative Commons License"[HanCinema's News] Japanese Poll Sheds Light on Popularity of "Crash Landing on You""
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