With Jun Ji-hyun's children getting older, and Song Hye-kyo's divorce fresh in the news, the former actress is making something of a comeback in cosmetics promotion. While Jun Ji-hyun has always had a strong profile as a brand promoter, lately she has not had as much exposure.
The timing may in part be coincidental, but Jun Ji-hyun has done impressive work as the model for LG's Elastine Propoli Thera line of shampoos. A representative for LG has said that Jun Ji-hyun is the ideal candidate to promote the product's anti-aging branding. Certainly, she is an actress whose appearance does not seem to have changed over recent years.
Song Hye-kyo still maintains her contract with the beauty device brand MakeOn. A representative for the company said they were shocked, as was everyone else, by her sudden divorce announcement, but maintained confidence that Song Hye-kyo was still an ideal representative for the company's brand of modern attractiveness.
A representative for Amore Pacific, the parent company to MakeOn, has stated that they have received many queries regarding whether they were going to terminate Song Hye-kyo's contract. But the representative confirmed that they had no intention of changing a model's contract simply because she was getting divorced.
Certainly, Song Hye-kyo is continuing to work as normal, given her July 6th appearance at a cosmetics event in China, and her more recent cheerful personal statement on Instagram. A cosmetics industry professor at Sungsin University has said that it is unlikely that the divorce will ultimately affect Song Hye-kyo's brand very much, simply because her advertising identity had already been established over such a long period of time.
- Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Jun Ji-hyun Making Comeback as Cosmetics Model"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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