The Korea Institute of Enterprise Reputation recently released its big data analysisfor the month of February, charting which celebrities have had the strongest media engagement over that month. Kim So-yeon of "The Penthouse 2" had the best performance of the fifty surveyed celebrities, containing the most references of nearly a hundred million users. This iteration of the Brand Reputation Report contained 31.74% fewer references than the previous one.
AdvertisementSecond place was Song Joong-ki of "Space Sweepers" and Vincenzo" but not by a wide margin. Song Joong-ki actually had more brand, media, and news references than Kim So-yeon, but fewer community references, which are considered the most important. Third place was Lee Da-hee of "L.U.C.A. : The Beginning" with more media references than even Song Joong-ki but far less across any other metric.
Fourth place was Eugene of "The Penthouse 2" only slightly behind Lee Da-hee. Fifth place was Choi Kang-hee of "Hello, Me!" with a significant gap separating her from Eugene. The results are noteworthy for showing the sheer strength of "The Penthouse 2" when it comes to more organic community references despite its actors being relatively underrepresented elsewhere, as the drama has been around since October and is no longer newsworthy. Non-drama references are also taken into account.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Kim So-yeon tops Brand Reputation Report"
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