By William Schwartz on 2021/01/02 at 22:06 PST2021/01/02
The Korea Institute of Enterprise Reputation recently released its evaluation for which celebrities have the most brand influence on social media. Fifty performers in currently airing dramas were selected for inclusion, and big data trends across various social media platforms were analyzed from December 2nd to January 2nd to arrive at the result. Kim So-yeon of "The Penthouse" was number one, while Cha Eun-woo of "True Beauty" was number two and Lee Ji-ah of "The Penthouse" was number three.
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145,584,428 pieces of data were analyzed to reach this result. This compares with 119,147,284 pieces of data in the November report, an increase of about 22.19%. The positivity rate for the observed references was 70.55%, with other references being neutral or negative. Keywords frequently associated with Kim So-yeon included passion and acting talent, with emphasis also being placed on her winning various awards, or her potential to do so. "The Penthouse" will air its final episode on January 5th.Written by William Schwartz
William SchwartzStaff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Kim So-yeon Tops Brand Reputation Report for December"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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