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[HanCinema's News] Kim Soo-hyun Tops Brand Reputation Report for Actors in August


The Korea Institute of Enterprise Reputation recently released their August Brand Reputation Report which uses big data to gauge which of the fifty best known South Korean stars has the most popular image on social media. Over 70 million preferences expressed by users concluded that Kim Soo-hyun of "It's Okay to Not Be Okay" had the strongest image. The analyzed data comes from July 27th to August 28th.

Kim Soo-hyun featured in around 3.7 million of the analyzed media data points. This included approximately 1.2 million brand references, 1.1 million media references, .8 million satisfaction references, and .5 million community references. Around 72% of these references were positive. Change, return, and confession were all keywords highly associated with Kim Soo-hyun during this time.

Elsewhere in terms of actors, Cho Seung-woo of "Secret Forest 2" ranked second. Because "Secret Forest 2" followed "It's Okay to Not Be Okay" in broadcasting, both Kim Soo-hyun and Cho Seung-woo enjoyed popularity in the half of the month where they were not being featured in a drama. Third place went to Lee Joon-gi whose drama "Flower of Evil" airied throughout the entire month of August, while Kim Soo-hyun's "It's Okay to Not Be Okay" co-star Seo Hye-ji was number four.

Written by William Schwartz

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