COVID-19 has put a damper on the South Korean entertainment industry, much as it has in the rest of the world's entertainment markets. However, one unexpected windfall has been for existing South Korean dramas available on worldwide streaming services. As people under quarantine look for novelties to entertain themselves, South Korean dramas have been able to find an audience.
"Kingdom - Season 2" has been a particular exemplar of this trend. Over a month after its initial release, the sequel to 2019's "Kingdom" has rebounded to ninth place on the worldwide Netflix leaderboard for most popular dramas. The zombie drama set in the Joseon era has been widely praised internationally, with publications from the United States to Kuwait to Peru all placing it on their best of 2019 international drama lists.
But less high concept dramas with premises more obviously localized to the South Korean market have also done quite well over the COVID-19 quarantine. "Itaewon Class", for example, deals with young people in Seoul's most popular restaurant district. Yet the drama has proven quite popular in southeast Asia, topping Netflix charts in Vietnam and inspiring direct praise in Singaporean publications.
"Crash Landing on You" is another drama that has gained high international visibility. The drama about an heiress who falls on the wrong side of the Demilitarized Zone in a paragliding incident gone awry had a widely publicized deal with Netflix even before its release. Subsequently, "Crash Landing on You" has had a constant presence on the Netflix charts in Japan, and its four promotional videos have over six million credited views.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Kingdom - Season 2" Leads Surge of South Korean Dramas on Netflix"
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