On August 22nd the South Korean cosmetics company Merbliss announced via its Instagram page that they were suspending Ahn Jae-hyun's contract as a model for the firm. The announcement follows the public airing of marital grievances by Ku Hye-sun concerning her husband, who has been attempting to obtain a divorce.
The announcement is not surprising, as Merbliss has explicitly branded itself as a cosmetics company that provides products intended to be used by a woman on her wedding day. Ahn Jae-hyun signed his contract with Merbliss two years ago, when he was still a newlywed and had a strong positively associated image with the concept of married life.
Merbliss further stated that they were planning to expunge prior appearances of Ahn Jae-hyun from their existing advertisements and contents. Even had Ahn Jae-hyun's divorce gone through cleanly as he had planned, it is unlikely that he could have kept this contract, as it had been explicitly based on his having a relationship with Ku Hye-sun.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Merbliss Suspends Ahn Jae-hyun's Advertising Contract"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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