[HanCinema's News] Merbliss Suspends Ahn Jae-hyun's Advertising Contract
By William Schwartz | Published on
On August 22nd the South Korean cosmetics company Merbliss announced via its Instagram page that they were suspending Ahn Jae-hyun's contract as a model for the firm. The announcement follows the public airing of marital grievances by Koo Hye-sun concerning her husband, who has been attempting to obtain a divorce.
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The announcement is not surprising, as Merbliss has explicitly branded itself as a cosmetics company that provides products intended to be used by a woman on her wedding day. Ahn Jae-hyun signed his contract with Merbliss two years ago, when he was still a newlywed and had a strong positively associated image with the concept of married life.
Merbliss further stated that they were planning to expunge prior appearances of Ahn Jae-hyun from their existing advertisements and contents. Even had Ahn Jae-hyun's divorce gone through cleanly as he had planned, it is unlikely that he could have kept this contract, as it had been explicitly based on his having a relationship with Koo Hye-sun.
Written by William Schwartz
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.