According to figures released by the Korean Film Council, "#ALIVE" broke the 1.5 million viewer admissions marks on Sunday July 5th. This follows up "#ALIVE" previously breaking the 1 million mark as it being the first movie to perform so well at the South Korean box office since February, when the COVID-19 outbreak had a chilling effect on the market.
Though "#ALIVE" continues to face no serious competition, dominating over half of online ticket reservations, the pace of the zombie movie's performance has slowed down considerably since its opening weekend. Where its initial opening weekday had numbers of 200,000 admissions, the current weekend only had around 120,000 new admissions per day.
For a sense of comparison, the second best performing movie over the weekend, "Innocence", had only 20,000 new admissions per day over the weekday as it pushed over the 800,000 viewer mark. While the July 24th release of "#ALIVE" is thus doing better in absolute terms, the July 10th release of "Innocence" has done better over time, maintaining more of its presence from a weak opening than "#ALIVE" did over a strong one.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "#ALIVE" Breaks 1.5 Million Mark at South Korean Box Office"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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