On June 28th, the Korean Film Council released data stating that the zombie movie "#ALIVE" has broken a million admissions, just barely passing the benchmark in its fifth day at the box office. "#ALIVE" is the first movie to achieve the million admission milestone since COVID-19 crashed the South Korean box office back in February.
The success of the movie has thus been a spot of hope for the industry as a whole, bolstering expectations for further summer blockbusters. But much of the strength of "#ALIVE" remains relative. The movie only achieved about three hundred thousand admissions per day on the weekend, which is fairly weak considering that "#ALIVE" earned two hundred thousand admissions on Wednesday.
Still, the implications of this likely say more about the poor reception regarding "#ALIVE" among film audiences aesthetically than they do about the state of the South Korean film market in the age of COVID-19. With a wide slate of more traditional blockbusters such as "Deliver Us From Evil", "Peninsula", and "Steel Rain 2: Summit" coming to theaters it's starting to seem increasingly likely that at least one of them will perform exceptionally well.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "#ALIVE" Breaks One Million Admissions Over the Weekend"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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