The South Korean zombie movie "#ALIVE" had a powerful opening on Netflix, surging to second place on the streaming platform's worldwide charts on September 9th following its release on September 8th. "#ALIVE" achieved this thanks to strong number one openings across much of Asia, as well as number two openings across much of the North American market. "#ALIVE" had nineteen number ones rankings across various ranking countries and over forty in the top three.
"#ALIVE" had a large number of factors going for it to making this strong performance possible. The popularity of South Korean movies such as "Parasite" and popular South Korean zombie media such as "Kingdom" gave the movie an obvious in-built appeal. Additionally, marketing across Netflix emphasized that "#ALIVE" was a Netflix exclusive beyond South Korea itself, and the movie was credited with breaking the COVID-19 induced box office slump in the South Korean market.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] "#ALIVE" opens as #2 movie on Netflix worldwide"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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