On July 28th zombie movie made its appearance on local South Korean Video On Demand services. The move was abrupt, but expected. While "Alive" had long had a lingering presence at the South Korean box office since its June 24th release, the release of "Steel Rain 2: Summit" the next day effectively killed what little demand for screens the movie still had.
Consequently "#ALIVE" leaves the South Korean box office with around 1.9 million admissions, falling just short of the 2 million viewer admission mark. "#ALIVE" has also fallen short of its break-even point, which has been estimated at 2.2 million admissions. The movie will no doubt make money once secondary distribution has been factored in.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "#ALIVE" Opens on South Korean VOD Services"
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