In its third day of full availability on Netflix worldwide, the South Korean zombie movie "#ALIVE" has now risen to the most popular movie available on the platform. The new data comes courtesy of FlixPatrol, which had already noted that "#ALIVE" was the number two worldwide movie on Netflix on September 9th a day after its release. The new September 10th figures show that the movie is continuing to benefit from positive buzz.
The improved performance is largely due to "#ALIVE" rising to the top spot in markets outside of Asia. It's now the number one movie in territories as diverse as Australia, France, Russia, Spain, Sweden, and the United States. With thirty-five individual countries ranking "#ALIVE" as their number one it's little surprise that "#ALIVE" is now the number one movie worldwide on Netflix.
Aesthetically the movie's broad appeal is easy to explain. The main characters of "#ALIVE" are trapped inside their apartments due to a zombie apocalypse, mirroring the situation many people find themselves in real-life in this age of COVID-19. But "#ALIVE" has also benefited from strong marketing. Outside of South Korea it was marketed as a Netflix Original, with a wide variety of available subtitle and even vocal tracks.
Such success was also prefaced by the popularity of "Kingdom", another piece of South Korean zombie media, albeit in drama form. Notably, "Kingdom - Season 2" was unable to break into the number one worldwide spot for dramas. "Time to Hunt", a South Korean movie deliberately developed with an eye for Netflix, also never ranked this high. Earlier this year "#ALIVE" broke the film industry's COVID-19 induced slump, a move that's also believed to have bolstered the movie's reputation.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "#ALIVE" Rises to #1 Spot for Global Netflix Movies"
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