On August 4th Lotte Entertainment announced that "#ALIVE" had officially broken the break even point. "#ALIVE" has to date earned over 1.9 million admissions in theatrical screenings, but the zombie movie's declared break even point was 2.2 million admissions. The shortfall was overcome by "#ALIVE"'s strong performance on secondary distribution services.
"#ALIVE" first opened on South Korean Video On Demand services on July 28th and since then has handily topped them all for movies. From the very first day "#ALIVE" has had a strong presence on such platforms as IPTV, KT Olleh TV, and Digital Cable TV Home Choice among others. "#ALIVE" first premiered in South Korean theaters on June 24th and became the first movie to break the million viewer mark since the COVID-19 outbreak came to South Korea in February.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "#ALIVE" Tops VOD Charts"
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