On September 17th the distribution company behind "OK! MADAM" abruptly announced that the movie would be available on IPTV and digital cable services for on-demand viewing. "OK! MADAM" deals with a seemingly ordinary Korean family that gets involved in a plane hijacking. The comedy film starred Uhm Jung-hwa and Park Sun-woong in the leading roles, and premiered in South Korea theaters on August 12th.
"OK! MADAM" earned over 1.2 million viewers over its theatrical run this summer. It roughly met expectations for a genre comedy movie. While it did poorly relative to the summer season debatedly "OK! MADAM" did well given the COVID-19 slowdown on the South Korean film market, which has seen decreased box office draws across the board.
"OK! MADAM" now looks to be a favorite for the upcoming South Korean Thanksgiving holiday. The less serious nature of the movie compared to other VOD releases make it a comparably more appropriate movie for family viewing. The VOD market has taken on particular importance in recent months as COVID-19 has worked to dissuade people from going to movie theaters.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "OK! MADAM" Premieres on South Korean VOD"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[Photos] New Stills Added for the Upcoming Korean Documentary "Thank You: Kim Hojoong's First Fan Meeting Movie"
New stills added for the upcoming Korean documentary "Thank You: Kim Hojoong's First Fan Meeting M,...More
[Photo] New Still Added for the Upcoming Korean Movie "Stone Skipping"
New still added for the upcoming Korean movie "Stone Skipping",...More
[Photos] New posters and still added for the upcoming Korean movie "Take Me Home - 2020"
New posters and still added for the upcoming Korean movie "Take Me Home - 2020",...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.