The Brand Reputation Index, formerly known as the Korea Institute of Brand Reputation, recently released its latest Brand Reputation Report for celebrities. Tabulated from this past December 29th to January 29th, over eighty million pieces of data relating to fifty actors from then-airing dramas were analyzed to see which performers inspired the most response on social media. Choi Wooshik and Kim Da-mi of "Our Beloved Summer" topped the tabulation in first and second place respectively.
Third place was Ji Hyun-woo of the weekend "Young Lady and Gentleman" with a reminder that family-driven rather than trendy programming also drives a lot of these metrics. His leading lady Lee Se-hee was in fifth place. Jung Hae-in of "Snowdrop" was in fourth place, with his leading lady JISOO in seventh place. Song Hye-kyo of "Now, We Are Breaking Up" was in sixth place. It's unclear how much of this popularity was due to the drama itself rather than Song Hye-kyo's own preexisting brand.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
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