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[HanCinema's News] Parody of Seo Ye-ji Commercial Goes Viral

2021/01/19

Back in September of 2020 actress Seo Ye-ji appeared in a special Chuseok commercial to promote The Men of Harlem, a web novel that was at the time being promoted by Naver. The oriental fantasy dealt with the political power play involving an empress and her various subordinates.

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While the Seo Ye-ji segment was the most popular, Ju Ji-hoon, Soo Ae, Lee Jae-hoon, Kim Yun-seok, Byun Yo-han also appeared in the advertising campaign, showing a similar style of dramatic acting in black-and-white. The ads were popular even on YouTube, obtaining over three million views on their dedicated channels. But now a parody of the advertising campaign has overcome the same threshhold. It stars a cross-dressing actor imitates Seo Ye-ji's physical style as well as her delivery.

The ad became popular in part because the appearance is an uncanny impression of Seo Ye-ji right up until the moment the actor starts speaking. The service being parodied, Late Night Snacks, a brand of food product, is reimagined as The Men of Late Night Snacks, with props changed as appropriate. Seo Ye-ji last starred in the drama "It's Okay to Not Be Okay" and is expected to appear in the upcoming film "Recalled" later this year.

Written by William Schwartz

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