[HanCinema's News] Parody of Seo Yea-ji Commercial Goes Viral
By William Schwartz | Published on
Back in September of 2020 actress Seo Yea-ji appeared in a special Chuseok commercial to promote The Men of Harlem, a web novel that was at the time being promoted by Naver. The oriental fantasy dealt with the political power play involving an empress and her various subordinates.
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While the Seo Yea-ji segment was the most popular, Ju Ji-hoon, Soo Ae, Lee Jae-hoon, Kim Yun-seok, Byun Yo-han also appeared in the advertising campaign, showing a similar style of dramatic acting in black-and-white. The ads were popular even on YouTube, obtaining over three million views on their dedicated channels. But now a parody of the advertising campaign has overcome the same threshhold. It stars a cross-dressing actor imitates Seo Yea-ji's physical style as well as her delivery.
The ad became popular in part because the appearance is an uncanny impression of Seo Yea-ji right up until the moment the actor starts speaking. The service being parodied, Late Night Snacks, a brand of food product, is reimagined as The Men of Late Night Snacks, with props changed as appropriate. Seo Yea-ji last starred in the drama "It's Okay to Not Be Okay" and is expected to appear in the upcoming film "Recalled" later this year.
Written by William Schwartz
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.